Gartner Research

Assortment Management Is Now a Core Merchandising Application for Multichannel Retailers

Published: 27 May 2014

ID: G00262085

Analyst(s): Robert Hetu


Marketplace pressures driven by consumerization and digitalization require retailers to become customer-centric. In merchandising, an area of risk is most commonly hidden in the complexities of managing assortments across diverse channels and stores.

Table Of Contents
  • Key Challenges


  • A Culture of Info Centricity Is Making Assortment Management a Core Application


  • Involve Merchandising Leaders Throughout the Mapping of As-Is and To-Be Merchandise Assortment Processes, Development of the RFI, and the Vendor Selection Exercise
  • Don't Underestimate the Challenge of Change Management When Implementing New Assortment Management Applications
  • Assess the Quality and Availability of Master Data and Contextual Data Points
  • Recommendations

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