Gartner Research

Market Insight: Qualcomm Toq Illustrates Smartwatch Design Trends

Published: 30 May 2014

ID: G00258973

Analyst(s): Amy Teng , Angela McIntyre, Michele Reitz


The Qualcomm Toq showcases a variety of innovative approaches to future smartwatch design, including a display that can be read in direct sunlight, wireless charging, improved peer-to-peer connectivity and a move toward the increased power of 32-bit microcontroller units.

Table Of Contents


  • Processors and Memory
  • Display Types and Uses
    • Reflective Display — Qualcomm Toq
    • Transflective LCD — Pebble
    • AMOLED — Samsung Gear
    • LED Array — Nike+ FuelBand
    • LED Lights — Fitbit Flex
  • Display Size
  • Battery Life and Data Synchronization
  • Recommendations for Future Sensors and Features
  • Ecosystem Connections

Background and Context

  • Inside the Qualcomm Toq

The Impact

  • Design Fundamentals
    • Styling and Branding
    • Smartwatches Are Not Viable Smartphone Substitutes
    • Ecosystems Are Just as Important as Hardware


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