Gartner Research

How to Promote Employee Engagement Using Five Tricks From the Marketing Team

Published: 30 May 2014

ID: G00258043

Analyst(s): Matthew Cain , Martin Kihn


Digital marketing has transformed the way companies interact with customers. Many of these marketing techniques can be used inside the firewall to promote employee engagement.

Table Of Contents


  • Introduction
  • Five Marketing Techniques for Employee Engagement
    • Online Personas and Segmentation
    • User Experience/Customer Experience Design
    • Effort Score/Satisfaction Metrics
    • Turning Employees Into Brand Ambassadors
  • Justification and Implementation Guidance

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