Gartner Research

How to Promote Employee Engagement Using Five Tricks From the Marketing Team

Published: 30 May 2014

ID: G00258043

Analyst(s): Matthew Cain, Martin Kihn

Summary

Digital marketing has transformed the way companies interact with customers. Many of these marketing techniques can be used inside the firewall to promote employee engagement.

Table Of Contents

Analysis

  • Introduction
  • Five Marketing Techniques for Employee Engagement
    • Online Personas and Segmentation
    • User Experience/Customer Experience Design
    • Effort Score/Satisfaction Metrics
    • Turning Employees Into Brand Ambassadors
  • Justification and Implementation Guidance

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