Gartner Research

Six Best Practices to Deliver Powerful Mobile Consumer-Facing Applications

Published: 04 June 2014

ID: G00264442

Analyst(s): Michael Maoz


Gartner offers six critical best practices for the CIO and marketing leadership hoping to leverage mobile technologies and processes to drive profit and customer loyalty.

Table Of Contents
  • Key Challenges



  • Define Specific Personas
  • Do Not Rely on Customers to Know What They Need
  • Prioritize Mobile Applications Sought by Customers
  • Determine the Consistency of the Mobile Experience With Other Engagement Channels
  • Establish Metrics That Quantify and Qualify the Success of the Mobile Consumer Strategy
  • Examine Whether Your Enterprise CRM Application Suppliers Can Deliver Mobile as Part of a Holistic Solution

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