Gartner Research

21st-Century Retail Requires 21st-Century Supply Chain Capabilities

Published: 10 June 2014

ID: G00263036

Analyst(s): Greg Aimi , Mike Griswold


In today's highly competitive retail environment, consumers expect seamless multichannel experiences. Retailers must provide consumers with the ability to browse, buy, collect and return "anywhere," and delivering against these consumer expectations requires a new set of supply chain capabilities.

Table Of Contents
  • Key Challenges



  • Seamless Multichannel Execution Starts With Coordinated Planning and Execution Activities
  • Creating End-to-End Visibility Is One Key to Multichannel Supply Chain Success
  • Using Gartner's Maturity Models Can Help Build a 21st-Century Multichannel and Logistics Road Map
  • Leaders Ensure Coordination Between Logistics and Multichannel Strategies

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