Gartner Research

Use Mobile Analytics to Increase Mobile App Engagement and Performance

Published: 16 June 2014

ID: G00263770

Analyst(s): Adrian Leow, Jason Wong

Summary

Mobile app teams must leverage multiple aspects of mobile analytics to improve their overall mobile app strategy. This research describes three core components of an effective mobile analytics strategy for both consumer and employee apps: benchmark, operational and behavioral analytics.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Apply These Three Core Components for an Effective Mobile Analytics Strategy
    • Benchmark Analytics
    • Operational Analytics
    • Behavioral Analytics
  • Determine Your Optimal Mix of Analytics Tools to Maximize ROI

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