Gartner Research

How to Link New Analytics Approaches to Key Banking Initiatives

Published: 17 June 2014

ID: G00261036

Analyst(s): Lisa Kart , Mary Knox


Bank CIOs have a critical role to play in helping their organizations leverage new opportunities in analytics. To do this, they must align their efforts with key banking business initiatives before focusing on the technology solutions.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Digital Banking — The implementation of digital banking will require CIOs to provide end users — both internal and external — with more robust and flexible analytical tools for understanding customers' needs and behaviors
  • Banking Operations Innovation — The expansion of traditional business intelligence to advanced analytics will require bank IT organizations to greatly improve their management of, and the access they provide to, data across existing business unit and system silos
  • Payment Reinvention — The increased use of advanced analytics by banks will enable them to deliver greater value and differentiated products to both merchants and customers

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