Gartner Research

Prepare Your Digital Commerce Strategy for the Rise of Mobile Commerce

Published: 18 June 2014

ID: G00263744

Analyst(s): Jennifer Polk

Summary

Mobile commerce more than doubled as a percentage of retail revenue from 2011 through 2015. Sales through mobile channels are projected to continue growing through 2017. Digital marketers will have to adjust their techniques to reach and engage mobile customers.

Table Of Contents

Analysis

  • Competition in Mobile Commerce Will Intensify
  • Multichannel Experiences Must Be Optimized to Support Shoppers' Preferences
  • U.K. Retailers Will Outpace U.S. Counterparts in Key Dimensions of Multichannel Execution, Such as Click-and-Collect
  • What to Do Next

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