Gartner Research

Market Guide for CRM in Tier 1 Retail

Published: 18 June 2014

ID: G00262118

Analyst(s): Kelsie Marian


There are five basic symbiotic processes foundational to the CRM strategy for multichannel Tier 1 retailers. To provide consistent, customer-focused experiences, campaign management, loyalty, in-store CRM, customer analytics and real-time offers must converge to inform the entire organization.

Table Of Contents

Market Definition

Market Direction

Representative Vendors

  • Multichannel Retail CRM Functionality
  • Tier 1 Retail CRM Vendor Landscape
    • Epicor
    • FICO
    • Fujitsu
    • IBM
    • Infor
    • NCR
    • Oracle
    • SAP
    • SAS
    • Symphony EYC
    • Teradata
    • Tibco
    • Other Vendors

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