Gartner Research

Business Moment: Two Scenarios of a Car Crash Highlight Digital Business Opportunities

Published: 20 June 2014

ID: G00263312

Analyst(s): Jeffrey Cole, Jorge Lopez

Summary

Digital business will create dynamic value chains and new business opportunities that CIOs and business and IT leaders must investigate. In this research, we explore how a car crash creates two different types of business moments to illustrate the potential of digital business.

Table Of Contents

Analysis

  • Digital Business Brings Potential for Numerous Business Moments
  • Business Moments and the Four Internet of Things Scenarios
  • Car Crash Business Moment Scenario 1: The Smartphone Is the First Responder
    • Crash!
    • Don's Virtual Personal Assistant Gets Busy
    • Analyzing the Business Moment
  • Implications of This Business Moment
  • Car Crash Business Moment Scenario 2: Autonomous Devices Coordinate the Response
    • Crash!
    • The (Local) Internet of Things Gets Busy
    • Analyzing the Business Moment
    • Implications of This Business Moment
  • What Is Digital Business?

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.