Gartner Research

Business Moment: Two Scenarios of a Car Crash Highlight Digital Business Opportunities

Published: 20 June 2014

ID: G00263312

Analyst(s): Jeffrey Cole, Jorge Lopez


Digital business will create dynamic value chains and new business opportunities that CIOs and business and IT leaders must investigate. In this research, we explore how a car crash creates two different types of business moments to illustrate the potential of digital business.

Table Of Contents


  • Digital Business Brings Potential for Numerous Business Moments
  • Business Moments and the Four Internet of Things Scenarios
  • Car Crash Business Moment Scenario 1: The Smartphone Is the First Responder
    • Crash!
    • Don's Virtual Personal Assistant Gets Busy
    • Analyzing the Business Moment
  • Implications of This Business Moment
  • Car Crash Business Moment Scenario 2: Autonomous Devices Coordinate the Response
    • Crash!
    • The (Local) Internet of Things Gets Busy
    • Analyzing the Business Moment
    • Implications of This Business Moment
  • What Is Digital Business?

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