Gartner Research

Business Moment: A Shipment Stopped at the Border Triggers Replacement Alternatives

Published: 20 June 2014

ID: G00263313

Analyst(s): Jeffrey Cole, Jorge Lopez


For CIOs and business and IT leaders, business moments will become the source of business value and competition, as the lines between the physical and virtual worlds begin to blur. This research looks at how a business moment as simple as a delayed shipment triggers dynamic value opportunities.

Table Of Contents


  • Realizing Value From Brief Moments in Time
  • A Business Moment: A Shipment Is Stopped at the Border
    • The Delivery Halts
    • The Offers Start Flowing
  • Analyzing the Business Moment
  • Implications of This Business Moment
  • What Is Digital Business?

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