Gartner Research

Public Cloud Object Storage Comparison: Amazon, Google and Microsoft

Published: 24 June 2014

ID: G00262420

Analyst(s): Angelina Troy


Object storage from Amazon Web Services, Google Cloud Platform and Microsoft Azure offers improved IT agility and cost-efficiency over on-premises storage, but differentiating among providers and services is tricky. This document assesses these services and provides deployment recommendations.

Table Of Contents



  • Amazon Simple Storage Service
    • Amazon Glacier
    • Strengths
    • Weaknesses
  • Google Cloud Storage
    • Strengths
    • Weaknesses
  • Microsoft Azure Blob Storage
    • Strengths
    • Weaknesses
  • Notable Use Cases
    • Backup
    • Archive
    • File and Content Distribution
    • High-Performance Storage


  • Evaluate Services Based on Operational Cost, Not Capacity
    • Favor Single-Provider Strategies
  • Match Service Characteristics to the Use Case
  • Understand the Terms of Service and the SLA
    • Protect Data in the Cloud
  • Implement a Data Deletion or Life Cycle Policy


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