Gartner Research

Market Guide for Email Marketing

Published: 25 June 2014

ID: G00255373

Analyst(s): Julie Hopkins , Adam Sarner


Email marketing offers one of the most efficient, effective and measurable ways to connect with consumers. Gartner's guide will help marketers understand market dynamics in this mature, but still evolving, category and identify a list of providers.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • ContactLab
  • dotMailer
  • Epsilon
  • Experian
  • IBM (Silverpop)
  • Lyris
  • Marketo
  • Oracle (Responsys)
  • (ExactTarget)
  • StrongView

Market Recommendations

Gartner Recommended Reading

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