Gartner Research

Roundup of Consumer Dynamics Research: Seize the $2.7 Trillion Opportunity, 1H14

Published: 27 June 2014

ID: G00265300

Analyst(s): Nick Ingelbrecht , Amanda Sabia

Summary

The Consumer Dynamics agenda focuses on the demand side driving the $2.7 trillion consumer technology marketplace by 2017. Gartner's tools to evaluate brands and user interactions will help consumer technology providers seize revenue opportunity in the volatile consumer technology market.

Table Of Contents

Analysis

Research Highlights

  • Consumer Total Market Futures Research
  • Consumer Macro Trends Research
  • Consumer Segmentation, Adoption, and Metrics Research
  • Vendor Brand Management Research

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