Gartner Research

Market Trends: How OTT Instant Messaging Providers Will Challenge CSPs' Business

Published: 30 June 2014

ID: G00260662

Analyst(s): Rishi Tejpal, King-Yew Foong

Summary

Mobile over-the-top IM service providers have extended beyond their core services, which will affect communications service providers' consumer digital services. CSP strategy managers must assess the challenges and decide whether to partner or compete with these OTT providers.

Table Of Contents

Introduction

Market Trend

  • The Evolution of OTT IM Service Providers Beyond Core Services Will Pose New Challenges for CSPs
  • Market Structure Trend
    • Strategic Directions Where OTT IM Service Providers Can Establish Their Presence
    • Strategic Options for CSPs to Address Competition From OTT IM Service Providers
    • Partner and Collaborate With OTT IM Service Providers
    • Compete — Launch Similar OTT Services or RCS-based Unified Communications Services
    • Block — Throttle or Charge a Premium for OTT Services

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