Gartner Research

Market Trends: How OTT Instant Messaging Providers Will Challenge CSPs' Business

Published: 30 June 2014

ID: G00260662

Analyst(s): Rishi Tejpal, King-Yew Foong


Mobile over-the-top IM service providers have extended beyond their core services, which will affect communications service providers' consumer digital services. CSP strategy managers must assess the challenges and decide whether to partner or compete with these OTT providers.

Table Of Contents


Market Trend

  • The Evolution of OTT IM Service Providers Beyond Core Services Will Pose New Challenges for CSPs
  • Market Structure Trend
    • Strategic Directions Where OTT IM Service Providers Can Establish Their Presence
    • Strategic Options for CSPs to Address Competition From OTT IM Service Providers
    • Partner and Collaborate With OTT IM Service Providers
    • Compete — Launch Similar OTT Services or RCS-based Unified Communications Services
    • Block — Throttle or Charge a Premium for OTT Services

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.