Gartner Research

Use the Mobile App Mix to Choose an Enterprise App Store Strategy

Published: 30 June 2014

ID: G00263707

Analyst(s): Jason Wong , Chris Silva


Enterprise workers rely on mobile apps to access corporate data and participate in mobile workflows, and mobile strategists have multiple paths to manage and deliver these apps. Base the appropriate model of app management and distribution on enterprise app management needs and development maturity.

Table Of Contents
  • Key Challenges



  • Begin With an Assessment of App Management Needs
    • App Management With No App Development
    • App Management With Intermediate App Development
    • App Management With Advanced Development
  • Evaluate the Constituencies Using Mobile Apps
    • Restricted Users
    • Unrestricted Users
  • Use Development and User Cues to Choose an App Store Approach
    • EMM Catalog
    • Stand-Alone MAM
    • MADP Deployment
  • Combine Management, Constituency and Delivery Elements to Determine the Optimal App Store Approach

Case Study

  • Semiconductor Manufacturing Company, North America: Deploying MAM Solution for Internal Users
  • Energy Services Company, Europe: Migrating From Ad Hoc to EMM App Store

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