Gartner Research

How to Estimate ROI for Customer-Facing Mobile Apps

Published: 02 July 2014

ID: G00264269

Analyst(s): Richard Marshall


Mobile apps are a vital part of a digital business. Modeling development and operational costs, infrastructure impact, savings, revenue opportunities and benefits enable mobile app value to be assessed and project investment to be prioritized.

Table Of Contents
  • Key Challenges



  • Define Cost Models for Mobile Development
    • The Value Quadrant
    • Direct Revenue
    • Cost Savings
    • Intangible Benefits
  • Optimize the Value of Mobile Apps by Using Mobile Analytics to Discover Customer Behavior
  • Building a Value-Based Business Case

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