Gartner Research

Market Insight: Midsize-Business Primer, 2014

Published: 02 July 2014

ID: G00260451

Analyst(s): Pete Basiliere, Robert Anderson , Megan Fernandez , Mikako Kitagawa

Summary

Marketing and sales directors of providers targeting MSBs struggle with profitable growth. Provider value propositions, business models and portfolios must be aligned to appeal to midsize submarkets, preferences and buying centers to deliver both growth and margins.

Table Of Contents

Analysis

  • Introduction
  • Fast Facts of Midsize Business
    • Buying Behaviors
    • Provider Business Models

Background and Context

  • Segmentation
    • Midsize Vertical Market Segmentation
  • Market Forecast Highlights

The Impact

  • Solution Map
  • Buying Centers
  • Key Influencers

Conclusion

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