Gartner Research

Use Smartphones to Drive SFA Adoption for Salespeople

Published: 08 July 2014

ID: G00263866

Analyst(s): Robert P. Desisto


Smartphones are salespeople's lifeline to their customers and the rest of the enterprise.

Table Of Contents
  • Key Challenges



  • Model the "Day in the Life" of a Salesperson to Understand Where Smartphones Will Have the Greatest Impact
  • Focus Smartphone Sales Applications on Sales Activities, Not Objects in the SFA System
  • Develop and Measure Metrics to Determine the Relative Success of Your SFA Smartphone Application Strategy

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