Gartner Research

Optimize Your Digital Commerce Strategy Using Pace Layering

Published: 09 July 2014

ID: G00264768

Analyst(s): Gene Alvarez , Penny Gillespie , David Kohler

Summary

Digital commerce is complex, encompassing everything from core operational applications to leading-edge customer engagement solutions. IT and e-commerce leaders can use pace layering to optimize their ecosystem of commerce applications and manage the conflicting demands of stability and innovation.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Deconstruct Your E-Commerce Portfolio and Identify Specific Business Processes Supported by Each Application
    • Systems of Innovation
    • Systems of Differentiation
    • Systems of Record
  • Define Your E-Commerce Strategy With Pace Layering
  • Evaluate Connective Tissue Options When Sourcing Integrated and Specialist Solutions

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