Gartner Research

Toolkit: How to Sell Your IT Strategy

Published: 10 July 2014

ID: G00263572

Analyst(s): Ansgar Schulte, Leigh McMullen


Many factors go into creating a great IT strategy. This Toolkit, however, strives to help CIOs sell their IT strategy, where selling the strategy is not just gaining support for its funding at an executive level, but also acting on the strategy as a mission during day-to-day operations.

Table Of Contents

When to Use

  • Prework: Ensure Your IT Strategy Is Complete
  • Prework: Understand Your Stakeholders, and Understand How to Sell
  • Making Your IT Strategy Resonate
    • Step 1: Identify Your Stakeholders
    • Step 2: Align IT Strategy to Value
    • Step 3: Develop Win Themes
  • Detailed Information and Tools for Each Step
    • Step 1: Identify Your Stakeholders
    • Tool for Step 1
    • Step 2: Align IT Strategy to Value
    • Tool for Step 2
    • Step 3: Develop Win Themes
    • Tool for Step 3
  • Final Remarks

Downloadable Attachments

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