Gartner Research

Adopt Chinese Nonbank Market Approaches to Boost Digital Banking

Published: 10 July 2014

ID: G00261349

Analyst(s): Evan Zeng


The digital disruption from nonbank financial services providers in China will force banks to compete in the new era of retailing business. Traditional banks worldwide will benefit from adapting key elements of their market approach to deliver more compelling digital user experiences.

Table Of Contents
  • Impacts


  • Yu'ebao and Its Clones Ignite the Competition of Nonbank Financial Services

Impacts and Recommendations

  • Deregulation of China's Banking segment is forcing traditional banks to compete with new nonbank entrants
  • Nonbank financial services providers' increasing reach into the daily lives of consumers will cause customer churn to traditional banks

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