Gartner Research

Refocus on Point of Sale as a Strategic Enterprise Application in Transforming to a Multichannel Digital Business

Published: 11 July 2014

ID: G00231872

Analyst(s): Miriam Burt

Summary

Retailers need to refocus on retail point of sale as a strategic enterprise application, because this is the most critical shopper application that will enable the business to drive the transformational leap from mere digitization toward a truly multichannel digital business.

Table Of Contents

Analysis

  • What Customers Expect From a POS
    • Connected and Continuous
    • Convenient
    • Contiguous and Consistent
    • Collaborative
    • Customized
  • What Retailers Want From a POS
    • So, What Do Today's Retailers Want From POS Applications?
    • POS Application Architecture
    • Vendor Support and Services for POS Applications
    • Vendor Coverage — Retail Segments and Geographies
  • Recommendations
    • Retail CIOs

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