Gartner Research

Achieve a 360-Degree Student View With CRM in Higher Education

Published: 11 July 2014

ID: G00262397

Analyst(s): Terri-Lynn Thayer

Summary

As disruptive pressures mount, academic institutions are turning to CRM technologies. CIOs can successfully lead their institutions to a 360-degree student view by applying Gartner's Eight Building Blocks of CRM framework and establishing strong stakeholder governance and an institutionwide vision.

Table Of Contents
  • Key Challenges

Analysis

  • Apply Gartner's Eight Building Blocks of CRM Framework to Organize and Guide CRM Initiatives
  • Focus on Data Standardization and Business Process Integration
  • Establish Institutionwide CRM Governance and Sponsorship Early
  • Create an Institutional CRM Vision and Strategy That Provides a Road Map for Targeted Projects to Achieve the Vision
  • Strive to Limit Technology Solutions, but Do Not Expect to Find One Single Solution

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