Published: 14 July 2014
ID: G00265852
Analyst(s): Theodore Travis , Mike McGuire , Kimberly Collins , Robert P. Desisto, Penny Gillespie , Praveen Sengar, Ed Thompson , Drew Kraus , Jenny Sussin , Michael Maoz , Jim Davies
Customers will adopt an expectation of "mobile first," both as an engagement channel and as a place to perform all major tasks. IT must work with marketing, sales and customer service departments to more rapidly evolve customer strategies and technologies for mobile.
Analysis
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