Published: 14 July 2014
ID: G00265852
Analyst(s): Theodore Travis, Mike McGuire , Kimberly Collins, Robert P. Desisto, Penny Gillespie, Praveen Sengar, Ed Thompson, Drew Kraus, Jenny Sussin, Michael Maoz, Jim Davies
Customers will adopt an expectation of "mobile first," both as an engagement channel and as a place to perform all major tasks. IT must work with marketing, sales and customer service departments to more rapidly evolve customer strategies and technologies for mobile.
Analysis
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