Gartner Research

Hype Cycle for Media and Entertainment, 2014

Published: 14 July 2014

ID: G00264210

Analyst(s): Mike McGuire


For 2014, the Hype Cycle for Media and Entertainment focuses on the transformative powers of data-driven strategies, consumer control on media and the tools that will feed new data-driven media business strategies.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Programmatic TV Advertising
    • Programmatic Direct Advertising
    • Media-Embedded Merchandising
    • TV App Platforms
    • Augmented Reality
    • Transactional Ad Units
    • Ensemble Interactions
  • At the Peak
    • Automatic Content Recognition
    • Personal Cloud Entertainment Platforms
    • OLED TVs
    • Data-Driven Marketing
    • Social Media Analytics
    • Video Search
    • Internet Radio
    • Social Network Analysis
  • Sliding Into the Trough
    • Social Analytics
    • Social TV
    • Connected Televisions
    • Social Commerce
    • Digital Offers
    • Internet TV
    • Master Data Management
    • Over-the-Top Set-Top Boxes
    • Social Media Distribution
    • Enhanced E-Books
    • Mobile News Readers
    • Social Gaming
    • Digital Subscription Management
    • Online Video Publishing Platforms
    • Media Discovery and Recommendation Engines
  • Climbing the Slope
    • Addressable TV Advertising
    • Music Streaming in the Connected Home
    • Mobile Ticketing
    • Social Profiles
    • Dynamic VOD TV Ads
    • Mobile Advertising
    • Connected Portable Media Players
    • Socialcasting
    • Intellectual Property Rights and Royalties Management Software
    • Mobile Social Networks
    • Media Engagement and Viewability Metrics
  • Entering the Plateau
    • Rich Media on Demand
    • Consumer-Generated Media
    • Game Consoles as Media Hubs
    • Consumer Digital Rights Management
    • Rich Media — Live Streaming
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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