Gartner Research

How to Eliminate Underperforming Products From Your Product Portfolio

Published: 15 July 2014

ID: G00263275

Analyst(s): Jan Kohler, Janet Suleski


Product portfolios continue to expand, though, in many cases, they are not as productive as they could be. This research will guide supply chain leads and portfolio managers on developing their capability for determining SKU health and the process for discontinuing those that are not healthy.

Table Of Contents
  • Key Challenges



  • Designate Ownership and Target Metrics for Selecting and Phasing Out Products
  • Drive Decisions to Discontinue Products Using Multiple Criteria

Case Study — A CPG Company's Tiered SKU Health Analysis Process

  • Create and Pilot a Defined Process for Executing Product Phaseout Steps in the Supply Chain
  • A Balanced Portfolio of Skill Sets Is Needed for Long-Term Success

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.