Gartner Research

SAP Continues to Deliver on Customer Engagement and Commerce by Acquiring SeeWhy

Published: 16 July 2014

ID: G00264786

Analyst(s): Jennifer Polk , Penny Gillespie

Summary

SAP CRM and hybris customers and prospects, IT and digital commerce leaders should note SAP's expanded commerce portfolio including real-time behavioral analytics. The SeeWhy acquisition complements SAP's solutions by enabling real-time personalized customer experiences.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The SeeWhy acquisition fills a gap in real-time analytics for SAP's hybris customers
  • SeeWhy customers can expect increased functionality, expanded technology and a larger geographic footprint now that SeeWhy has been acquired by SAP

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