Gartner Research

Use Journey Maps in User Experience Design and Digital Workplaces

Published: 16 July 2014

ID: G00264094

Analyst(s): Brian Prentice

Summary

By helping enterprise application leaders discover latent user requirements, journey maps inform proactive solutions that people weren't necessarily expecting, as opposed to reactive solutions that people are impatiently waiting to receive.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Combine Various Data Collection Efforts Prior to Journey Mapping
  • Focus Initially on Improving Steps in a User's Journey
  • Add Additional Value by Orchestrating With Ensemble Interaction

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