Gartner Research

Hype Cycle for CRM Marketing Applications, 2014

Published: 16 July 2014

ID: G00262948

Analyst(s): Kimberly Collins


Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help IT leaders determine investment priorities, address drivers and inhibitors, understand benefits and build a road map for integrated marketing management.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Big Data Analytics for Marketing
    • Customer Engagement Hub
    • Persona Management
    • Customer Journey Analytics
    • IMC-Enabled, Packaged CRM/ERP/CPM Applications
    • Digital Marketing Hubs
    • Voice of the Customer
    • Marketing Mix Optimization
  • At the Peak
    • Big Data Analytics for Customer Intelligence
    • Predictive Analytics
    • Global, Integrated MRM
    • Integrated Marketing Management
    • Intent-Driven Customer Systems
    • Social Media Analytics
    • Digital Coupons for E-Commerce
    • Marketing Performance Management
    • MRM: Marketing Fulfillment
    • Social Marketing
    • MRM Analytics
  • Sliding Into the Trough
    • Event-Triggered Marketing
    • Retail Digital Coupons
    • Cloud-Based CEC
    • Price Optimization and Management
    • Social Commerce
    • Online Product Recommendation Engine
    • Social Analytics
    • MRM: Planning and Financial Management
    • MRM SaaS
    • External Peer-to-Peer Communities
    • Text Analytics
    • Branded Content Management
    • MRM: Creative Production Management
  • Climbing the Slope
    • Campaign Segmentation
    • Customer Best Next Action
    • MDM of Customer Data
    • Mobile Advertising
    • Social Media Engagement Applications
    • Marketing Service Providers
    • Lead Management
    • MRM: Marketing Asset Management
  • Entering the Plateau
    • Email Marketing
    • Web Analytics
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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