Gartner Research

Microsoft's Endpoint Computing Future Is All About Subscriptions

Published: 16 July 2014

ID: G00263924

Analyst(s): Michael Silver , Stephen Kleynhans


Microsoft makes most of its profit from Windows and Office. Both are under extreme pressure as inexpensive commodity alternatives capture market share. In the new market landscape, Microsoft is embracing alternative platforms through cloud-based services, applications and subscriptions.

Table Of Contents


  • Windows Moves to a Supporting Role
  • Pricing Pressure on Office
  • Microsoft Looks to Services to Replace Product Revenue With Subscriptions


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