Gartner Research

Hype Cycle for CRM Sales, 2014

Published: 16 July 2014

ID: G00263836

Analyst(s): Robert P. Desisto


More than half of the Hype Cycle for CRM Sales technologies are in the Slope of Enlightenment, while mobility and sales performance management continue to grow in importance.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Sales Coaching Solutions
    • Strategic Account Management
    • Speech-Driven Sales Force Automation
    • IMC-Enabled, Packaged CRM/ERP/CPM Applications
    • Sales Appraisal and Evaluation Management
    • Voice of the Customer
  • At the Peak
    • Mobile-Based Selling Applications
    • Sales Performance Management
    • Sales Performance Management SaaS
    • Social for Sales
    • Mobile SFA for CPQ
    • Sales Objective and Quota Management
  • Sliding Into the Trough
    • Price Optimization and Management
    • Sales Analytics
    • Configure, Price, Quote Application Suites
  • Climbing the Slope
    • MDM of Customer Data
    • E-Commerce SaaS
    • Partner Relationship Management
    • Sales Information Services
    • Territory Management
    • Sales Contract Management
    • Sales Incentive Compensation Management
    • Sales Training Solutions
    • Sales Content Management
    • Lead Management
    • Mobile Sales Force Automation for Opportunity Management
    • Sales Force Automation SaaS
  • Entering the Plateau
    • Mobile Sales Force Automation for Orders/Inventory
    • Proposal Generation Systems
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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