Gartner Research

Using Creative Briefs to Sustain Contextual Relevance

Published: 16 July 2014

ID: G00264095

Analyst(s): Brian Prentice


Creative briefs have been used successfully to frame Web application development efforts. Application leaders should now adopt this practice to maintain a guiding purpose for employee-facing applications.

Table Of Contents
  • Key Challenges



  • Limit Current Requirements Definition and Management Practices to the Creation of Enterprise Context
    • Recommendation
  • Use Creative Briefs to Capture and Sustain Contextual Relevance for Users
    • Recommendations

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