Gartner Research

Maturity Model for Marketing's Role in Digital Commerce

Published: 17 July 2014

ID: G00268152

Analyst(s): Jennifer Polk


Marketers play a role in designing and managing cohesive and compelling digital commerce experiences. Use Gartner's maturity model to assess and advance your marketing organization's role in digital commerce, from driving traffic through promotions to leading digital commerce strategy.

Table Of Contents
  • Key Challenges


  • Digital Marketing Maturity Model


  • Level 1: Aspirational
  • Level 2: Channel-Centric
  • Level 3: Convenient
  • Level 4: Continuous
  • Level 5: Customer-Driven
  • What to Do Next

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