Gartner Research

Hype Cycle for Privacy, 2014

Published: 18 July 2014

ID: G00258968

Analyst(s): Carsten Casper


Privacy concerns created many headlines last year, but this does still not translate into substantial corporate spending. This Hype Cycle helps privacy professionals determine which requirements are most important and where to focus investments.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Limited Disclosure Technology
    • Persona Management
    • Privacy Laws for Emerging Technologies
    • File Analysis
  • At the Peak
    • EU Data Protection Regulation
    • Privacy by Design
    • Cloud Data Protection Gateways
    • Tag Management
    • Data Management Platforms (Advertising)
    • Privacy in Asia/Pacific
    • Consent Management
    • Data Wiping
    • Privacy-Controlled Social Networks
    • Third-Party Risk Management
    • Data Center Storage Encryption
    • Mobile Security Apps
    • Privacy Management Tools
  • Sliding Into the Trough
    • Dynamic Data Masking
    • Personalization
    • U.S. Privacy Laws
    • Content-Aware Data Loss Prevention
  • Climbing the Slope
    • EU Cookie Rules
    • Privacy in South America
    • Tokenization
    • Database Encryption
    • Static Data Masking
    • Email Encryption
  • Entering the Plateau
    • Mobile Data Protection
    • Privacy Training
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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