Gartner Research

Hype Cycle for Consumer Goods, 2014

Published: 21 July 2014

ID: G00262533

Analyst(s): Don Scheibenreif , Dale Hagemeyer


Consumer goods manufacturers continue to invest in areas that drive the business and enable them to steal share from competitors. CIOs and IT leaders can use this Hype Cycle to guide their planning and investment decisions, and to set realistic user expectations in light of market hype.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Supply Chain Big Data Analytics
    • Virtual Store Research
    • Consumer Goods In-Store Monitoring Analytics
    • Context-Aware Offers in Consumer Goods
    • Retail Activity Optimization
    • Intelligent Image Interpretation
    • Consumer Goods E-Commerce
    • Climate-Driven Forecasting
  • At the Peak
    • Decision Management
    • Marketing Mix Modeling
    • Demand Signal Repository
    • Real-Time Multichannel Customer Offer Engines
    • Innovation Management Technology for Product Development
    • Crowdsourcing
    • Social Media Marketing Platforms
  • Sliding Into the Trough
    • Retail Digital Coupons
    • Operations Intelligence
    • Digital Offers
    • Gamification
    • Augmented Reality
    • Social Analytics
    • Master Data Management for Consumer Goods
    • Enterprise Manufacturing Intelligence
    • Multiechelon Inventory Optimization
    • Social Gaming Ad Networks
    • Trade Promotion Optimization
  • Climbing the Slope
    • Quality Process Management Applications
    • Label and Artwork Management
    • PLM for Retail, Footwear and Apparel
    • Merchandising and Category Optimization
    • MES Applications
    • PLM for Packaged Food, Beverages and Personal Care Products
    • 2D Bar Code Marketing
    • Stages 2 and 3 S&OP
    • PLM for Durable Consumer Goods
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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