Gartner Research

Use the Four-Step Demand Translation Model to Convert Project-Based Demand to Supply Chain Requirements

Published: 21 July 2014

ID: G00260948

Analyst(s): Marko Pukkila , Debashis Tarafdar


The process of translating opportunity pipeline demand information into supply and financial detail is a key planning capability. This research introduces a four-step demand translation process to help supply chain leaders to improve their integrated planning.

Table Of Contents
  • Key Challenges



  • Establish a Four-Step Demand Translation to Align With the Key Transition Points in the Opportunity Pipeline
  • Capture Undocumented Team Legacy Practices (i.e., "Tribal Knowledge") of Demand Translation From Experienced Employees Into Standardized Procedures
  • Develop Planning Materials According to Information Granularity Requirements by Each Translation Step
  • Ensure That the Translation Capabilities Are Multidirectional

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