Gartner Research

Accelerate Digital Workplace Momentum by Understanding How the Brain Works

Published: 22 July 2014

ID: G00263290

Analyst(s): Elise Olding , Carol Rozwell


Leaders of digital workplace initiatives can counter resistance and build momentum more quickly by incorporating an understanding of human brain function into their change plans.

Table Of Contents
  • Key Challenges



  • Use Gartner's Brain Works Model to Inform Digital Workplace Initiatives
  • Apply Techniques That Will Reduce the Threat Response
    • 1. Reputation
    • 2. Choice
    • 3. Mastery
    • 4. Relationships
    • 5. Equity

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