Gartner Research

Smart Machines Will Change How Search Finds What You Need, While Proactive Search Will Find You

Published: 22 July 2014

ID: G00264613

Analyst(s): Whit Andrews , Hanns Koehler-Kruener


Consumer search augured a market for enterprise search that reached $1.7 billion in 2013. Personal virtual assistants consumers use will trigger new kinds of search. IT leaders, search managers and business developers must create innovative solutions that act like guardian angels to satisfy demand.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Consumers experiencing services such as Google Now and Apple's Siri, as well as enterprise products such as IBM's Watson, will clamor for such capabilities in their organizations, expecting new models for information-gathering from their IT and business developers that expand on the classic box-and-button search models
  • Search in consumer services will expand and accelerate a transition to a proactive model where results will be offered without an explicit query. This will require information architects to design narrower results sets and return precise suggestions

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