Gartner Research

SWOT: Lenovo, Mobile Devices, Worldwide

Published: 22 July 2014

ID: G00259795

Analyst(s): CK Lu , Tracy Tsai

Summary

Lenovo is the No. 2 mobile phone brand in world's biggest market, China. As of 1Q14, it is No. 4 worldwide in the smartphone market, with an aim to challenge the top two players, Apple and Samsung, by 2015. Lack of product identity and challenging overseas expansion remain main causes of concern.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Lenovo
  • Company Overview
  • Methodology

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