Gartner Research

Market Trends: Where to Find Opportunities for Mobile Solutions in Vertical Industries

Published: 22 July 2014

ID: G00259647

Analyst(s): Rajesh Kandaswamy , Kenneth Brant , Venecia Liu , Jennifer Mazzucca , Vittorio D'Orazio , Derry Finkeldey , Anurag Gupta , Katell Thielemann , Jeffrey Roster , Christine Arcaris

Summary

Mobility's potential to transform industries remains unfulfilled. Product strategists at technology providers can go beyond mobile-enabling their clients. Instead they can expand the market with solutions that exploit mobile's unique features to satisfy consumer needs with new products and services.

Table Of Contents

Introduction

Market Trend

  • Mobility's Impact Varies, but So Far It Is Largely a Promise
  • Ongoing Trends in Mobility
    • Leapfrogging in Emerging Markets
    • Continued Innovation
  • Analyzing Mobility's Impact on Specific Vertical Industries
    • Banking and Securities — A Big Impact, but Mobility Still Has Yet to Make Its Mark
    • Communications and Media — All About Monetizing Content
    • Government — Apps Become More Important Than Devices
    • Healthcare — Mobility Could Redefine Healthcare Delivery
    • Insurance — Variations in the Uptake of Mobility and the Use of Apps
    • Manufacturing, Energy and Utilities — Mobility Can Help Collaboration and Coordination
    • Retail: A Broad Impact, If Retailers Can Be Persuaded
    • Transportation — Mobile Use Is Established, but Opportunities Are Still There

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