Gartner Research

Hype Cycle for Retail Technologies, 2014

Published: 22 July 2014

ID: G00263172

Analyst(s): Miriam Burt


Retail CIOs of large multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support the transformation to a digital business.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Benefit Ratings on the Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Digital Wallets in Retail
    • Retail 3D Printing
    • Data Visualization in Merchandising
    • Augmented Reality in Retail
  • At the Peak
    • Multichannel Location Analysis
    • MC Master Content Management for Retail
    • Multichannel Merchandise Planning
    • Real-Time Multichannel Customer Offer Engines
    • Multichannel Customer Analytics
    • Real-Time Store Monitoring Platform
    • Social Commerce for Multichannel Retail
  • Sliding Into the Trough
    • Retail Digital Coupons
    • Multichannel Loyalty Systems
    • Multichannel Order Fulfillment
    • Retail Mobile Shopping (Nonpayments)
    • Retail Mobile Payments
    • Multichannel Order Management
    • Customer-Centric Merchandising
    • Multichannel Master Data Management for Retail
  • Climbing the Slope
    • In-Store Self-Service: Customer-Facing Applications
    • Electronic Shelf Labels
    • Java-Based POS Software
    • Merchandise and Category Optimization
    • Unified Price, Promotion and Markdown Optimization
  • Entering the Plateau
    • Mobile POS
    • Self-Check-Out
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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