Gartner Research

Hype Cycle for Retail Technologies, 2014

Published: 22 July 2014

ID: G00263172

Analyst(s): Miriam Burt

Summary

Retail CIOs of large multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support the transformation to a digital business.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Benefit Ratings on the Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Digital Wallets in Retail
    • Retail 3D Printing
    • Data Visualization in Merchandising
    • Augmented Reality in Retail
  • At the Peak
    • Multichannel Location Analysis
    • MC Master Content Management for Retail
    • Multichannel Merchandise Planning
    • Real-Time Multichannel Customer Offer Engines
    • Multichannel Customer Analytics
    • Real-Time Store Monitoring Platform
    • Social Commerce for Multichannel Retail
  • Sliding Into the Trough
    • Retail Digital Coupons
    • Multichannel Loyalty Systems
    • Multichannel Order Fulfillment
    • Retail Mobile Shopping (Nonpayments)
    • Retail Mobile Payments
    • Multichannel Order Management
    • Customer-Centric Merchandising
    • Multichannel Master Data Management for Retail
  • Climbing the Slope
    • In-Store Self-Service: Customer-Facing Applications
    • Electronic Shelf Labels
    • Java-Based POS Software
    • Merchandise and Category Optimization
    • Unified Price, Promotion and Markdown Optimization
  • Entering the Plateau
    • Mobile POS
    • Self-Check-Out
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client