Gartner Research

Hype Cycle for Consumer Market Research, 2014

Published: 25 July 2014

ID: G00263667

Analyst(s): Meike Escherich


Technology provides unprecedented insights into consumer behavior, which drives engagement and understanding at previously unimaginable levels. Gartner's Hype Cycle for Consumer Market Research helps market researchers keep pace with changes in research methods which leverage these transformations.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Uplift Modeling
    • Mobile Geofencing in Consumer Research
    • Emotion Detection/Recognition
  • At the Peak
    • Behavioral or Gestural Analytics
    • Multivariate and A/B Testing
    • Collaborative Authoring Tools
    • Social Media Analytics
    • Data Mining for Consumer Research
    • Predictive Consumer Data Analytics
    • Consumer Prediction Markets
    • Crowdsourcing
  • Sliding Into the Trough
    • Big Data
    • Gamification in Consumer Research
    • Behavioral Economics
    • Neurometric Research
    • Sentiment Analysis
    • Social Analytics
    • Video Analytics
    • Online Communities
    • Video Self-Reporting
    • Website Experience Analytics
    • E-Collage
  • Climbing the Slope
    • Virtual Focus Groups
    • Digital Ethnography
    • Online Journals
    • Pop-Up Surveys
    • Mobile SMS Surveys
    • Virtual Store Research
  • Entering the Plateau
    • Narrative and Semiotic Analysis Tools
    • Consumer Needs-Based Segmentation
    • Web Analytics
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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