Published: 25 July 2014
ID: G00260643
Analyst(s): Katell Thielemann, Anurag Gupta, Derry Finkeldey, Vittorio D'Orazio, Rajesh Kandaswamy, Venecia Liu, Jennifer Mazzucca, Kenneth Brant, Jeffrey Roster
Digital business — propelled by mobile, social, cloud and big data — has reshaped industry procurement models, modes of operations and IT spending patterns. Understanding demand and supply influencing factors can guide technology providers in their market priorities and investments.
Market Description
Foundational Assumptions
Market Model or Methodology
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