Gartner Research

Forecast Overview: Enterprise IT Spending Across Vertical Industries, 2014 Update

Published: 25 July 2014

ID: G00260643

Analyst(s): Katell Thielemann , Anurag Gupta , Derry Finkeldey , Vittorio D'Orazio , Rajesh Kandaswamy , Venecia Liu , Jennifer Mazzucca, Kenneth Brant, Jeffrey Roster


Digital business — propelled by mobile, social, cloud and big data — has reshaped industry procurement models, modes of operations and IT spending patterns. Understanding demand and supply influencing factors can guide technology providers in their market priorities and investments.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Industry Dynamics
  • Vertical Industry Market Taxonomy

Foundational Assumptions

  • Banking and Securities Market Segment
    • IT Budgets
  • Communications, Media and Services Market Segment
    • Buying Behavior
  • Government Market Segment
    • IT Budgets
  • Healthcare Providers Market Segment
    • IT Budgets
  • Insurance Market Segment
    • IT Budgets
  • Manufacturing and Natural Resources Market Segment
    • Commodity Prices
  • Retail Market Segment
    • IT Budgets
    • Marketing Budget
  • Transportation Market Segment
    • IT Budgets

Market Model or Methodology

  • Enterprise Demand Influencing Factors
    • Macroeconomic Factors: Economic Output, Regulation and Taxation Levels
    • Profit Margin
    • Savings and Investments
    • Buying Behavior
    • IT Budgets
    • R&D Investments
    • Legacy Infrastructure
    • Sales Cycle
    • Procurement/Service Models
    • SaaS/Cloud Adoption
    • Shift to Outsourcing
    • Labor Cost
  • Consumer Demand Influencing Factors
    • Microeconomic Factors: Commodity Prices and Consumer Confidence
    • Consumer Discretionary Spending
    • Demographic Shifts
  • Supply Influencing Factors
    • Competitive Landscape
    • Technology Innovation
    • Business Models
    • Marketing Budget
    • Communication/Delivery Method

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