Gartner Research

Key Take-Aways From the 2014 Gartner and 1to1 Media CRM Excellence Award Winners

Published: 28 July 2014

ID: G00263712

Analyst(s): Penny Gillespie

Summary

Gartner's and 1to1 Media's CRM Excellence Awards spotlight organizations that have taken a customer-centric approach to improving their business performance. The 2014 Gold award winners provide ideas, tactics and key take-aways for organizations looking to enhance the customer experience.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Focus Intently on the Customer to Achieve Exceptional Results
  • Use Gartner's Eight Building Blocks of CRM as a Guide
  • Identify and Focus on Your Most Valuable Customers
  • Simplify and Innovate Your Customer Service Processes
  • Design the Right Products by Understanding Your Customers' Needs
  • Build a Cross-Company CRM Team
  • Achieve CRM Excellence With a Cultural Change Program and Empowered Employees

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