Gartner Research

Hype Cycle for Consumer Services and Mobile Applications, 2014

Published: 29 July 2014

ID: G00263598

Analyst(s): Brian Blau


Consumer services and applications are at the forefront of the Gartner Nexus of Forces as they integrate key components such as mobile, social, Internet and cloud. Both technology providers and end users should use this Hype Cycle to understand trends and opportunities in this vibrant market.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Virtual Personal Assistants
    • Cognizant Computing
    • Connected Home
    • Quantified Self
    • Transmedia
    • TV App Platforms
    • Home Automation
    • TV Companion Screen Apps
    • Ensemble Interactions
  • At the Peak
    • Mobile Wallet
    • Mobile Sports and Fitness
    • Wearable User Interfaces
    • Context-Enriched Services
    • HD Voice
    • Mobile Virtual Assistants
    • Mobile Security Apps
  • Sliding Into the Trough
    • Social TV
    • Personal Cloud
    • Digital Offers
    • Facial Recognition
    • Augmented Reality
    • Internet TV
    • Mobile VoIP
    • Mobile Health Monitoring
    • NFC Payment
    • Social Gaming
    • Mobile Money
    • Location-Based Advertising/Location-Based Marketing
    • Virtual Reality
    • Virtual Worlds
  • Climbing the Slope
    • Addressable TV Advertising
    • Haptics
    • Activity Streams
    • Mobile Ticketing
    • Rich Communication Suite
    • Social Profiles
    • 2D Bar Code Marketing
    • Mobile Advertising
    • Mobile Social Networks
  • Entering the Plateau
    • Mobile Banking
    • Network DVR
    • Speech Recognition
    • Ultra-High-Speed Broadband Internet
    • Phone Bar Code Reader
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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