Gartner Research

Hype Cycle for Digital Commerce, 2014

Published: 29 July 2014

ID: G00264287

Analyst(s): Gene Alvarez , David Kohler


Enterprises use digital commerce as a key way to engage customers and drive revenue growth. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market and understand their maturity and business value.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Customer Engagement Hub
    • Customer Journey Analytics
    • IMC-Enabled, Packaged CRM/ERP/CPM Applications
    • Mobile Commerce
  • At the Peak
    • Big Data Analytics for Customer Intelligence
    • Context-Enriched Content
    • Subscription Billing
    • UXPs
    • Web Real-Time Communications
    • Digitalized Business Processes
    • Social for CRM: Social Feedback Management
    • Context Delivery Architecture
    • Predictive Analytics for Digital Commerce
    • Responsive Design
    • Context-Enriched Services
    • Digital Coupons for E-Commerce
    • Virtual Customer Assistants
  • Sliding Into the Trough
    • E-Invoicing
    • Social Commerce
    • Content Analytics
    • Customer E-Services
    • Enterprise Feedback Management
    • Application Performance Monitoring
    • Personalization
    • Price Optimization and Management
    • Knowledge Management for Customer Service
    • Augmented Reality
    • Online Product Recommendation Engine
    • Social Analytics
    • Configure, Price, Quote Application Suites
    • Mobile Web Apps
    • Cloud/Web Platforms
  • Climbing the Slope
    • Distributed Order Management
    • E-Commerce SaaS
    • Product Reviews
    • 2D Bar Code Marketing
    • Integration Brokerage
    • Mobile Advertising
    • Fraud Detection
  • Entering the Plateau
    • E-Payment Gateway
    • QR/Color Code
    • Mobile POS
    • Payment Processors
    • Consumer-Generated Media
    • Consumer Digital Rights Management
    • Web Analytics
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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