Gartner Research

Forecast Analysis: Consumer Video Media Services, Worldwide, 2Q14

Published: 30 July 2014

ID: G00265299

Analyst(s): Fernando Elizalde, Amanda Sabia


The dominance of pay TV masks considerable growth in video-on-demand services, especially in less saturated emerging markets. Growth in these services and markets is being shaped by Netflix's increasing dominance of subscription-based VOD and consumers' changing buying and viewing habits.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Static Pay TV Masks Growth in VOD
  • Pay-TV Services: Big, Slow-Moving Market
    • Big Spending Boost in Emerging Markets
  • S-VOD Services: Netflix Effect Spreads Outward
  • T-VOD Services: Changing Habits Mean Rapid Growth, Especially in Emerging Markets


  • S-VOD Pricing

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.