Gartner Research

Market Guide for Advanced Marketing Analytics Platforms

Published: 30 July 2014

ID: G00262200

Analyst(s): Lisa Kart, Martin Kihn, Adam Sarner


Advanced analytics can help digital marketers segment customers, prioritize leads, provide relevant offers and messages, personalize experiences, and improve advertising. This report will help you find a platform provider that suits your needs.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Adobe
  • AgilOne
  • Bayesia
  • CQuotient
  • Custora
  • FICO
  • IBM
  • Lattice
  • Lityx
  • Mintigo
  • Oracle
  • RichRelevance
  • Sailthru
  • SAP
  • SAS
  • Teradata
  • Windsor Circle

Market Recommendations

Gartner Recommended Reading

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