Gartner Research

Emerging Examples Show Development of Real-Time Context-Aware Offers in Consumer Goods

Published: 30 July 2014

ID: G00262334

Analyst(s): Don Scheibenreif, Dale Hagemeyer

Summary

A future is emerging where shoppers will get personalized real-time offers in the store, with context-driven technologies powered by the Nexus of Forces. In this research, we highlight several examples of progress in the grocery channel and the challenges ahead for consumer goods manufacturers.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Keep Track of the Latest Advancements in Context-Aware Consumer Technologies, and Prepare for Piloting in Your Organization
    • Mobile Self-Scanning
    • In-Store Location Positioning
    • In-Store Technologies
  • Despite Progress, Challenges Ahead
  • Moving Forward

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